Cookies App

A playful fintech app for micro-transactions between friends, built as native iOS and Android apps. I was the design lead from the first concept to the MVP.

Problem

Cookies set out to challenge traditional banking norms with a playful, memorable experience, without losing the trust and reliability that fintech needs.

What I did

As lead designer and art director I defined the concept, name, colours, brand, UX and interface, and led the marketing production.

Result

A friendly micro-transactions companion built around small magic moments, taken from concept to MVP. The project wound down not long after, and the team moved on to Klarna.

Context & problem

Cookies wanted to change banking by changing how it felt, not just what it did: something efficient that was also fun to use. The app was a friendly companion for micro-transactions between friends.

The key challenge was to balance the playfulness of the app with the trust and reliability that fintech needs. We wanted a fun element without compromising the core functions.

A hand holding a phone that shows the Cookies home screen with a smiling face — The home screen, with the friends you pay most one tap away.

Scope & my role

I joined at a really early stage, as the lead product designer from the outset, and had a hand in everything from concept to MVP.

I owned

Concept development and naming
Colour schemes and branding
User experience and interface design for iOS and Android
Art direction and marketing production, from ads to media campaigns

Worked with

A small, early-stage startup team

The experience

Our aim was a distinctive experience. We kept to the basic guidelines of each platform but came up with unique UI solutions, and crafted small magic moments that were playful and still efficient.

The main flow shows the idea, internally nicknamed “paymoji”: type an amount, pick an emoji to say what it is for, choose to request or pay, and confirm with your fingerprint. Adding an emoji as the payment’s subject line kept things playful, fitting for a young audience built around micro-transactions between friends. The payment then lands in a chat-like thread with your friend, shown at the top of this page.

Three phone screens showing the Cookies home screen and the list of transactions — The home screen and the list of payments, each with its emoji.

Three phone screens showing the amount entry, the emoji picker and an amount with an emoji — The amount keypad and the emoji picker.

Three phone screens showing a request or pay choice, a fingerprint authorisation and a payment shown in a chat — Requesting or paying, then confirming with a fingerprint.

Marketing and art direction

As lead designer and art director I was deeply involved in all aspects of marketing production, from crafting ads to managing media campaigns, including this promo video.

Cookies promo video.