Marley Spoon

I took a Berlin meal-kit startup from pre-launch to launch, with the brand, packaging, web and iPhone app, and later joined in-house to help build its design team.

Problem

Marley Spoon was at a really early stage and needed a brand, printed material, packaging and a web and iPhone experience.

What I did

I took care of the brand identity, stationery and packaging, and moved towards UI work for the web platform and the iPhone app.

Result

The startup went from pre-launch to launch. I then joined in-house to help build its design team as it grew to 300,000+ customers across Europe, the US and Australia.

Context & problem

Marley Spoon is a Berlin-based meal-kit startup that delivers recipe boxes with pre-portioned ingredients, so people can cook a proper meal at home without planning or shopping for it first.

Our collaboration started at a really early stage, when the company needed everything at once: an identity, printed material, packaging, and an interface for the web and the iPhone.

Scope & my role

I took the startup from pre-launch to launch, then joined in-house to help build its design team as it grew.

I owned

Brand identity
Stationery
Packaging
UI work for the web platform and the iPhone app

Brand and print

The logo and its line, Wir lieben Kochen, over a table of dishes.

A printed recipe card next to cooked dishes on a wooden table — A printed recipe card with step photos, next to the finished dishes.

The apps

A dark banner with an iPhone showing the Marley Spoon splash screen — The brand on the iPhone, from the first screen.

Three iPhone screens of the Marley Spoon app, a splash screen, an introduction and a recipe page — The splash, intro and a recipe page with an add-to-basket action.