Delivery Hero

Intro: My role at Delivery Hero focused on coming up with improving a few key parts of the Foodpanda app, and enhancing customer management tools for Yemeksepeti and Foodora, amongst others.

Challenges: Designing for universality was a monumental task. The key was to balance unique brand identities with the need for a unified user experience. This involved navigating different guidelines, market constraints, and legal requirements, all while maintaining a cohesive design approach.

Contributions: On the mobile front, I was heavily involved in optimizing delivery time slots, which significantly impacted user experience. For internal tools, my contributions, though less quantifiable, greatly improved administrative and management processes for various teams.

Reflections: The diversity of the project was both its greatest challenge and its most exciting aspect. Working with multiple brands, each with its unique identity, and collaborating with a vast team of stakeholders was definitely a valuable experience.