Zalando

Intro: At Zalando, a leader in the online fashion industry, our collaboration aimed at redefining the mobile app experience. The goal was to craft a fresh, unified design language that resonated across multiple platforms.

Project Summary: In 2016, I joined Zalando’s mobile app team with a clear mission: overhaul the apps for iOS, Android, and Windows Mobile. The aim was to modernize their look and feel while ensuring cross-platform consistency. We transitioned from outdated, platform-specific designs to a cleaner, hybrid approach that aligned with advancements on the web side.

Challenges: Creating a unified design language across various mobile platforms was challenging yet rewarding. We focused on incorporating unique, common elements into each platform’s native design guidelines.

Contributions: Redefined the look and feel of the Zalando mobile apps, using Sketch to develop a comprehensive library of components and templates, enhancing both design and development efficiency.

Experience: The project significantly improved overall user experience, reflected in rising metrics. The extensive user testing and gradual rollouts were key to our success. Being one of the few designers supporting three developer teams was an exhilarating challenge that taught me a lot, especially about the nuances of user testing in a large network.

Reflections: Working at Zalando, a startup-turned-major-corporation, was a unique experience. Balancing design consistency across multiple platforms with a relatively small team was a testament to our efficiency and creativity.

Related project

Zalando Tools

Internal tools