Sergi Miral

Designer & Coder

Client
Bayer
Location
Berlin, Germany
Year
2020-21
Skills
Branding, Visual design, UX/UI design, Game design, Web design, Prototyping
About
Bayer AG, headquartered in Leverkusen, Germany, is a global enterprise renowned for its innovations in the field of health care with a history dating back to 1863.

Bayer

This project is for internal use only 🙈🙉🙊

Intro: At Bayer I had the unique opportunity to craft a digital interface for an internal game, a project I embarked on through CodeControl. They had a game storyline and mechanics in place and we had to design and develop an engaging digital interface.

Project Summary: The aim was to create a digital interface that was both informative and interactive, aligning with Bayer’s initial directions. The design for each edition was tailored to ensure an intuitive experience that complemented the game’s offline aspects.

Challenges: A major challenge was designing an interface adaptable to various game editions, each with unique mechanics. The design needed to facilitate the game master’s functions like evaluation and scoring, while being accessible and engaging to players from diverse professional backgrounds.

Experience: Testing was crucial yet tricky, as revealing the game’s MVP to final players was not an option. We conducted tests with alternate users to validate different game components. The complexity of adapting intricate storylines and mechanics into familiar game patterns was both challenging and rewarding, requiring innovative solutions to enhance user experience.

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