- Cookies GmbH
- Cookies App was an innovative fintech solution aimed at redefining how users interact with banking processes. With a focus on providing a playful and memorable experience, the app sought to challenge traditional banking norms.
Intro: Cookies App entered the fintech scene with a mission to revolutionize banking - not just in functionality but in experience. It aimed to transform banking into something not just efficient, but enjoyable and engaging.
Project Summary: As the Lead Product Designer from the outset, I had a hand in everything from concept to MVP. My journey encompassed naming, color schemes, branding, and user experience, crafting a friendly microtransaction companion for our target audience.
Challenges: The key challenge was balancing the app’s playfulness with the essential trust and reliability needed in fintech. We strived to introduce a fun element without compromising on core functionalities.
User Experience Design: Our aim was to create a distinctive user experience. Despite adhering to basic platform guidelines, we innovated with unique UI solutions, crafting ‘magic moments’ within the app that were both playful and efficient.
Marketing and Art Direction: As the lead designer and art director, I was deeply involved in all aspects of marketing production, from crafting cool ads to managing media campaigns.
Innovative Contributions: We pushed the boundaries in fintech, introducing playful and innovative design and development solutions that redefined traditional banking practices.
Personal Reflections: Being part of a dynamic, young team was exhilarating. Our work at Cookies App, later transitioning to Klarna, was a significant contribution to the fintech industry’s evolution, and being at the forefront of this transformation was immensely rewarding.
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